Designers often dream of seeing their name on a collection of licensed product but how do you know when you’re ready to move from idea to outreach to commitment? And what can you expect from the process that will bring your ideas through to finished product? Moderated by Jennifer Quail of aspire design and home and HOME+ by aspire, designers Nina Magon, Mat Sanders, and Erinn Valencich, along with licensing and brand strategist Laurie Salmore, discuss the research, time investment, and creative collaboration that goes into a licensed line. The panelists share their experiences with multiple companies, the importance of being a true ambassador for all your partners, and the ongoing process of representing your own brand and unique style.
