A Brazilian company with Italian roots, the line of products designed and crafted by Florense includes furniture for kitchens, closets, wall units, and more. At the company’s showroom at the A&D Building in NYC–it’s third in the U.S.–Naiane Farrell shares how the 65-year-old company continually innovates and why the return of traffic to showrooms has been very positive, since touching and feeling the texture of each finish they propose to clients is part of the experience. She further notes how the client conversation has changed since the pandemic, pointing to porous materials not being as welcome as before as an example. But the company is looking ahead to the opportunity these new discussions have created for the development of new technology that will allow clients to have both the beauty and safety they desire.
